Liking the idea of these minisodes. Especially of the shows we used to all know and love – the TV that takes you back to when you have just had a bath, and you are in your jammies, and allowed to stay up to watch the programme as a treat. Like Mash – I only have to hear the theme tune, and I am right back there.
Anyway, these could potentially be real fun snacky treats, and could also help give the impression you sound like you know all there is to know about a classic series. How many times have you had those “remember that episode” conversations. Now you could graze them all in the time it takes to make a coffee (with our posh machine anyway). Kinda like that Star Wars redit fans did of the Phantom Menace, the Phantom Edit. Cut out all the crap bits, or stuff you don’t really need, and keep the rest. And even better, btw, is the hint of a recognition here that these edits could officially be done by the fans themselves.
It’s just editing. Our people are really having fun with this. We’re not overthinking the process. You could almost look at this and say a group of college kids put this together.
I just had my usual email newsletter from TopShop - you never know what you don’t actually need – and was interested to see the Kate Moss collection preview. UK papers, and especially our great-for-toilet-reading magazines such as Heat, have been full of “exclusive” previews of the clothes. This is the line she has famously “helped to design”.*
Anyway, the point is, there was a link to a video podcast of what looked like Kate talking/modelling the gear. But when you get to the page you have no option to download or subscribe to the podcast unless you have an iPod. ie it just automatically launches iTunes. It is as if they don’t know care that anything else exists. Or else they assume that the people they appeal to, who like fashion, have an iPod as a rite of passage.
Just ticks me off. I don’t have a video iPod, but I have an Archos. And I would quite like to see it please. I am sure I can eventually find the feed by subscribing to it via iTunes, but that is not quite the point now is it?
*She has pulled out stuff from her wardrobe and said “do that”.






So I was going to give a quick